Mike Rowe to do HP Campaign

Dirty Job’s Mike Rowe will be the newest face of the HP Pavilion family. The campaign called Mike Rowe Gets Down and Dirty with the TX2000z, currently has 5 funny vignettes that are available via the hp.com micro site and may be airing on Discovery Channel in the near future.

According to Kimberly Miller, VP of Marketing for HP, Mike Rowe was chosen to be the brand’s spokesperson because of the “hard working nature of what he does”, which she says “matches the hard-working nature of the product we offer”.

In the “Mission Control” vignette, Mike Rowe and his cameraman check into dive motels and they live their life on the road.